The Institute administers a rigorous, third-party product certification program, according to our quality policy. The ultimate goal of Cradle to Cradle certification is to encourage innovation in the design of products that effectively and positively impact people and the environment. But at its core are simple, though perhaps revolutionary principles. The company also insists that it uses a “cradle-to-grave” approach for its products. Cradle-to-cradle. It should help to push on considerably the state of the art in terms of reducing the environmental impact of industry.'”. Con: Modification Difficulties How they achieve their goals is also different. Now we have a ‘Tower of Babel’ business environment where billions of dollars are spent each year mapping transaction sets between companies and correcting data. Manufacturers have experienced institutional pressures in the form of market and regulatory demands to conform to the standards dictated by environmental regulations. A cradle-to-cradle analysis in the toner cartridge supply chain using fuzzy recycling production approach - Author: Chun-Wei Lin, Shiou-Yun Jeng, Ming-Lang Tseng, Raymond Tan. The textile and apparel supply chain ultimately ends with the consumers discarding the products. Embracing the Cradle-to-Cradle concept requires a redesign of the complete supply chain, where return flows have the same importance as forward flows. In this blog, I share the findings and why I think they … As is usual with P&G, the program has been well thought out, and is based on result of 18 months of work and close collaboration with the company’s Supplier Sustainability Board, which includes more than 20 leading supplier representatives from P&G’s global supply chain. 3. For Authors For Reviewers For Editors For Librarians For Publishers For Societies Sustainable Supply Chain (SSC), sometimes referred to as “cradle-to-cradle,” is the standard term to reference this process. ‘From grain to drink’ and ‘from sand to customer’ are familiar slogans in the total overview of a supply chain that certainly appeals to the imagination. Enjoy the From Cradle to Cradle – Analysing manufacturing waste and construction for supply chain and business innovation, Hosted online, During 6th of May. Cradle to Cradle (C2C) is a concept which is gaining acceptance as a way to de-sign products which as a minimum are sustainable. Measure. The article reports: “Consumer products giant Procter & Gamble joined a growing number of companies to announce Green measurement programs for their suppliers bases with its new Supplier Environmental Sustainability Scorecard. In today’s complex supply chain environment, customer service between shippers and their logistics providers means more than just a friendly voice on the line when something goes wrong. Image via Flickr by MDGovpics. This paper focuses on the specific challenges and opportunities in developing and manufacturing modular products when applying the “Cradle to Cradle” paradigm, and is an extension of the work published by Petersen et al. We’ll just have to wait and see.” [Thoughts on P&G’s Supplier Sustainability Scorecard]. Ray Anderson, chairman of Interface, the US carpet maker and a man with a reputation for environmentally aware thinking, has also been vocal in questioning the MBDC approach … MB: C2C is the transparency of the whole supply chain, it includes the evaluation of each process, raw material supply chain to all tiers & its product. Adding supply chain value for our customer - a cradle to grave approach . How to Manage a Cradle-to-Grave Supply Chain. In this case, HM will have to involve mostly the supply chain and engineering department because they will be the key persons who will be involved. What we are trying to do is create toolkits for innovation that can build the products of the future.'”. Shaw has been actively engaged in Cradle to Cradle design for more than 20 years, introducing the first Cradle to Cradle Certified™ flooring product in 1999. The very revolutionary concept of cradle to cradle is the base for the world of sustainable design and manufacturing. This small book gives a clear explanation of terms like eco-efficiency and eco-effectiveness, with the five guiding principles that Nike uses in this respect. To make our procurement processes even more sustainable, we have been working ever more closely with our suppliers in recent years. So far, just 300 have earned one – 100 in the past year. Today, almost 90% of the products we manufacture are Cradle to Cradle Certified™ having been assessed for material health, product circularity, renewable energy and carbon management, water stewardship and social fairness. Gonzalez is correct. Expert evaluations of product ingredients throughout the supply chain for toxicity hazards and risks in context of use; Third-party assessments that can provide data to verify claims about your products, to meet regulations or to contribute to other certifications; Advantages of the Cradle to Cradle … This can be reduced by implementing a cradle-to-cradle model. Marsh concludes: “Walter Stahel, a Swiss engineer and architect whose ideas led to the cradle-to-cradle concept, says the McDonough/Braungart partnership is an ‘an over-purist approach that ignores the realities of business’. Enterra Category Management Intelligence System, Procter & Gamble Latest to Jump on Supplier Sustainability Scorecard Mandate with ‘Open’ Approach, Revisiting Supply Chain Operating Networks, Inconvenient Truths About ‘Green’ Supply Chain Management, Thoughts on P&G’s Supplier Sustainability Scorecard, •To produce annual supplier sustainability performance ratings, •To influence its procurement spend decisions, •To track improvement in various supplier Sustainability measures, •To assess and model environmental impact in product design, •To be able to model P&G’s full supply chain environmental impact, once a critical mass of suppliers is on the program”. ... to plot the length of their tail every two years to understand if they are making progress on managing products from cradle to grave. Typically, the intent is to better manage waste and efficiency. ... Supply chain coordination for redesign of products, disassembly methods and practices, and services will be critical for producers of many products in the future. Another thought: P&G talks about ‘improving sustainability without trade-offs’ (see chart below). To completely adopt a cradle to cradle model, a company must look at their entire supply chain to ensure that their materials are being produced ethically and with cradle to cradle in mind. Enjoy the From Cradle to Cradle – Analysing manufacturing waste and construction for supply chain and business innovation, Hosted online, During 6th of May. The website states that, in addition to consumer insights, Proctor & Gamble applies “a second key element to making Sustainability decisions: a unique, holistic view of technology. The core of the Cradle to Cradle Certified™ product evaluation involves partnering with the product manufacturer on data collection and product evaluation. Circular Sustainable Supply Chain Image via https://www.cerasis.com A third set of metrics are both broad and deep but are ‘closed’, applicable normally to the products made by one company. If you imagine all of the elements involved in the design, production and manufacturing of a product as one organism, or one organic system, you’ll have the basic framework. The two authors argue that many products may be recycled, but because the next product is often of a lesser quality, the process is really ‘downcycling’. Many of its advertisements now trumpet the fact that they are trying to make products that reduce waste, reduce energy use, and save water. A television set, for example, can contain more than 5,000 chemical ingredients. The Cradle to Cradle Products Innovation Institute is a non-profit organization created to bring about a large scale transformation in the way we make the things we make. After determining the ‘environmental footprint’ of the supply chain, Mr Braungart says the goal is ‘to reduce the number of chemicals that are bad … to a minimum, even though we accept that not in all cases can the figure be reduced to zero’. This potential problem, however, creates another growth opportunity for providers of Supply Chain Operating Networks (see ‘Revisiting Supply Chain Operating Networks‘). The criteria at each level build toward the expectation of eliminating all toxic and unidentified chemicals and becoming nutrients for safe, continuous cycling. One model involves a limited number of criteria and does not address the full ‘ecological impact’ of a product. Map your product information and cash flow from end to end—even cradle to grave. On its website, the company asserts: “We have found that two relatively small groups exist on the ends of a decision-making spectrum. Today, logistics providers are expected to adopt a ‘cradle to grave’ approach to customer service. For instance, the company is working on a project with Philips to design a hairdryer. More broadly, however, their process is part of a debate among businesses, consumers and campaign groups over how to deal with growing energy use, global warming and the long-term build-up of toxic chemicals. Reusable transport packaging can help support sustainability efforts. Helping companies find revenue streams from byproducts is one way of improving the ROI of the supply chain assessment. Product ingredients are inventoried throughout the supply chain and evaluated for impacts on human and ecological health. For a long time,…, Academic research results in the field of supply chain management were often obtained from ideal circumstances with generic conditions. This can be reduced by implementing a cradle-to-cradle model. Since the program began, more than 150 companies from over 15 countries have participated in the … Cradle design is about creating continuous cycles of both biological and … Life-cycle assessment or life cycle assessment (LCA, also known as life-cycle analysis) is a methodology for assessing environmental impacts associated with all the stages of the life-cycle of a commercial product, process, or service. Until now, their methods have been a closely guarded secret.”. The tail is growing and as a result there are hidden costs in the business due to complexity. The book uses the examples of Greenport Venlo and participation of DSM. But the announcement of the new ‘green products’ institute in San Francisco – which as part of its operating methods will open up the key guidelines behind cradle-to-cradle for scrutiny – has been enough to make Mr Anderson think twice about his earlier remarks. As I have noted before, however, measuring the environmental impact of various components of one’s supply chain is not easy (see my post entitled Counting Carbon). Their process is based on an exceptionally rigorous set of criteria and is allied to a set of procedures for creating new chemicals that they call a ‘cradle-to-cradle’ system. [].The concept “cradle to cradle” (C2C) was introduced by McDonough and Braungart [5, 6] as a way to “transform industry from a polluting and resource … Supply chain management (SCM) refers to the total "cradle-to-grave" or "cradle-to-cradle" networks of all organizations, people, transportation modes, financial and information systems, consultants, and third-party sources that participate in and contribute to a product or service from its very beginning to its final end. There are some existing recognized labels that are leading the way, such as Cradle to Cradle, Environmental Product Declaration (EPD), Carbon Trust Reduction Label (CTRL), and Fairtrade. The primary forces are studied for three industry sectors (automotive, consumer appliances and electronic) to close the supply chain loop in the product lifecycle. Cradle to Grave Approach to Supply Chain Management Can Reduce Costs, Eliminate Problems. Cradle to Cradle: The Reverse Supply Chain Inventory serves a variety of functional categories which help companies address mismatches between supply and demand, to improve operations performance and ultimately maximize profitability by moving resources where they’re needed (Hammond). The collaboration with our supplier Vosta LMG (Vosta) for re-using pickpoints is a fine example. It is a method used to minimize the environmental impact of products by employing sustainable production, operation, and disposal practices and aims to incorporate social responsibility into product development. Although companies seem to moving in the direction of developing greener supply chains, we’ll have to wait and see where this movement eventually takes us. At a most basic level, MBDC offers a variant on the idea of ‘ecological labels’ – the various systems for assessing the environmental impact of the estimated 1bn types of manufactured products created last year. Trust and integrity are as vital to this business model as to any other. It is based largely on accepted industry practice and standards, such as work that has been produced by World Resources Institute, the World Business Council for Sustainable Development and the Carbon Disclosure Project. Supply chain coordination for redesign of products, disassembly methods and practices, and services. ‘Zero waste’ cradle-to-grave strategies emphasize volume minimization, reduced … Segment your supply chain based on three dimensions: product/service, customers, and delivery mechanism. I certainly don’t want to work for a company that drives itself into bankruptcy and leaves me jobless by undertaking ‘green’ projects without any fiscal discipline. To certify a material or product under the Cradle to Cradle Certified Product Standard or to receive a Material Health Certificate, companies must work with a qualified independent assessment body to ensure a material or product meets the standard’s requirements. Growing pressure on producers to tackle environmental issues and adopt circular economy practices requires time and experience. develop a strategy for identifying and addressing high risk facilities and suppliers within their supply chain each time they re-certify a product. ‘Cradle-to-the-Grave’ Traceability for the Supply Chain. Michael Braungart expects that, considering the individual-minded approach of the west, the cycle-oriented theory will sooner become popular in Asia rather than in Europe. According to Mr McDonough: ‘[Product] appraisal methods are highly important but they are essentially examining the past. Most companies are going to want to know that they can get a return on investment (beyond good PR) for expending capital on such assessments. I enjoy creating the Straight Talk podcast series, and Rob’s findings in his benchmark study are always thought-provoking. Boskalis wants its supply chain to be increasingly sustainable. Sustainability. Oct 01, 2009. Supply…, With ‘The contract scorecard’, author Sara Cullen guides her reader, step by step, through the various elements of an outsourcing…, Enrico Camerinelli, senior analyst at the Celent Banking Group, has recorded his experiences with the financial supply chain in a…, The results of an inaugural survey published by Apics, an American association for supply chain management, in May 2018 reveal…, Supply Chain Movement Quarterly Magazine is a publication of Supply Chain Media BV, Disclaimer | Terms & conditions | Privacy statement | Contact, © 2020 Copyright SCM | Design & Realisation Mull2media. “Walter Stahel, a Swiss engineer and architect whose ideas led to the cradle-to-cradle concept, says the McDonough/Braungart partnership is an ‘an over-purist approach that ignores the realities of business’. What I like about the P&G approach is that it recognizes the extremes, but is trying to find a more center-progressive strategy that makes both environmental and business sense. OR The company is actively conducting an innovative social project that positively impacts employee’s lives, the local community, global community, social aspects of the product’s supply chain, or recycling/reuse. Companies are in business to make money, not lose it. Tickets between FREE - … ‘From grain to drink’ and ‘from sand to customer’ are familiar slogans in the total overview of a supply chain that certainly appeals to the imagination. The challenge with this or any Green scorecard is that P&G wants those metrics reported specific to production, transportation and other factors in a supplier just for the products supplied to P&G. This includes the McDonough/Braungart approach and another operated by TÜV Rhineland, a German technical services provider. It’s a design system developed to involve the circular design principle in the way we make, use and reuse things. Critics say that one reason the number is so small is the complexity and cost of subjecting products to such a large degree of analysis.”. Our Cradle to Cradle management through manufacturing, reconditioning, reuse and recycling solutions help divert waste from landfills while strengthening relationships within our supply chain. What long-term changes will it drive in network design, product development, procurement, logistics, and other business processes? It is one of the hottest topics in just about every industry and in many homes. This means that materials used to create new products should be based on substances that have their origins in products that had a past life. For the past five years MBDC, in conjunction with sister company Environmental Protection Encouragement Agency, a scientific consultancy based in Hamburg and run by Mr Braungart, has handed out certifications for products. On the other, a small segment is focused on providing ‘basic living’ for their families and do not make purchases based on Sustainability factors. Books and journals Case studies Expert Briefings Open Access. P&G has made the scorecard ‘open,’ meaning its is freely downloadable and available for P&G suppliers to use for their own supply chains or for other companies to use as is or as a baseline to tweak for their own specific needs. Yes, it’s true: ‘Green’ is good for business. In order to examine the above objective the format for this paper follows: • A literature review. And it might take more time than is typical to establish a reliable supply chain. Improved information sharing throughout the closed-loop supply chain for lifecycle cradle-to-cradle management. The system is fundamentally different from the normal ‘cradle to grave’ approach, in which materials are dug out of the ground or grown, transformed into products and then discarded at the ‘grave’ stage without much thought about finding new ways to use them. How such measures will be captured and allocated will likely remain a challenge for companies for some time. A significant amount of post-consumer waste is generated owing to the shortened lifecycles of apparel products. And what will P&G, Walmart, and others do with all of this data? A concept as all-encompassing as cradle-to-cradle design can be difficult to wrap one’s head around. Supply Chain Management is a “cradle-to-grave” or “cradle-to-cradle” business concept that is changing the way organizations structure themselves, serve their customers, focus their employees, and interact with their suppliers and customers. In the Cradle-to-Cradle supply chain, products are designed and manufactured from sustainable, and if possible fully combustible materials which can be returned to the technical and biological hemispheres after the product has reached its end of life. Most are not…. A significant amount of post-consumer waste is generated owing to the shortened lifecycles of apparel products. Marsh continues: “Jim Hackett, chief executive of Steelcase, a US furniture maker and a long-time client, says: ‘Michael and Bill have taken us from thinking that environmental policies might be no more than a fad to making these ideas a core part of the way we run the company.’ In practice, the MBDC model involves two stages. … P&G says the scorecard will ultimately have five primary uses within its own operations: I suspect that in addition to the obvious environmental impacts that P&G hopes to achieve its scorecard will improve information sharing between the company and its suppliers. Rather than trying to assess a broad range of environmental criteria, Tesco looks purely at the carbon dioxide emissions from processes used to make a limited number of products, including toilet paper and orange juice. Information. But eco-efficient cradle-to-cradle cycles do achieve zero waste. The approach does have its critics (even among supporters of green supply chains). The Supply Chain Tool applies the paradigm of Cradle to Cradle™ (C2C) Design, which models human industry on the integrated processes of nature’s biological metabolism—its productive ecosystems—by developing an equally effective technical metabolism, in which the materials of human industry safely and productively flow. In today’s complex supply chain environment, customer service between shippers and their logistics providers means more than just a friendly voice on the line when something goes wrong. “The supply chain partnership between C&A and Rajby and is a groundbreaking demonstration of how the Cradle to Cradle Certified Product Standard can be used to power innovations that ultimately have the potential to transform the fashion industry,” said Dr. Christina Raab, Institute vice president of strategy and development. But as I wrote about more than two years ago in ‘Inconvenient Truths About ‘Green’ Supply Chain Management,’ if you don’t accept tradeoffs, then you place limits on how much you can actually achieve. Typically, the intent is to better manage waste and efficiency. The Cradle to Cradle Certified™ Products Program MBDC assesses products and materials from any industry and country that are eligible to apply for certification. This website uses cookies to enhance the user experience . The overall evaluation process is described in the following steps: Our Cradle to Cradle management through manufacturing, reconditioning, reuse and recycling solutions help divert waste from landfills while strengthening relationships within our supply c… Mr Braungart is collaborating with the company to cut the number of ‘bad’ chemicals. While these labels and others are making strides in the right direction, labeling SSC products is challenged by the complex and large scope of factors. Commenting on P&G’s initiative, Adrian Gonzalez, a supply chain analyst wrote: “There is additional work required for suppliers, and it is only going to get worse once other large manufacturers and retailers jump on the bandwagon and create their own sustainability scorecards, even if they are all based on ‘standards.’ Just look at the mess we’re in with so-called EDI standards for purchase orders and other business transactions. We use life-cycle thinking, a discipline we helped pioneer, to determine a product’s entire environmental footprint, from the procurement of raw materials to the product’s use by consumers and ultimate disposal.” The company has also “joined a growing number of companies to announce Green measurement programs for their suppliers bases with its new Supplier Environmental Sustainability Scorecard [“Procter & Gamble Latest to Jump on Supplier Sustainability Scorecard Mandate with ‘Open’ Approach,” Green Supply Chain News, 13 May 2010]. In this way, substances can pass through multiple ‘cradles’ of rebirth. But between these segments lie the vast majority of consumers: the ‘sustainable mainstream.'”. This joint approach has had a major impact on various … ‘It seems to me that cradle-to-cradle is a “black box” where it’s difficult to look inside,’ he told the Financial Times recently. What does it mean to be Cradle to Cradle certified? Another type are standards, such as the Blue Angel system in Germany, that cover a broader range of performance criteria but do not go very deep into the supply chain. But will it work? • Industry response to product end-of-life issues. Cradle to Cradle Certified™ is a globally recognized measure of safer, more sustainable products made for the circular economy. • Cradle-to-cradle flow of information for all life cycle stages, accessible and relevant for each actor • REACH supply chain (substances and mixtures): information on all hazardous ingredients • REACH article supply chain: visibility on SVHCs to enable safe use, substitution, consumer choice and appropriate waste treatment Enabled by Although assessing the environmental impact of a cradle-to-cradle supply chain is worthwhile, it can also be expensive. For more information, please contact: Howell Fendley, Director of Business Development Advanced search. Essentially it is a new model which emphasizes on recycling of waste to generate more resources. MBDC can also provide trainings to staff, supply chain partners, and stakeholders to facilitate internal communications and adoption of Cradle to Cradle strategies. One company that is trying gain market share through its environmental efforts is Proctor & Gamble. First is the ‘analysis’, whereby companies are expected both to identify all the chemicals in their products and to go as far back as nine stages of the supply chain. We work with our customers, and even their customers, to produce new packages and products that build economic, environmental and social capital. Important but they are essentially examining the past year approach to customer service be and! To Mr McDonough: ‘ [ product ] appraisal methods are highly important but they are examining... Process, performance and expectations website uses cookies to enhance the user.... 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